Jab Tak Hai Jaan

Jab Tak Hai Jaan (Translation: Till There is Life) is an upcoming 2012 Indian romance film directed by Yash Chopra and written and produced by Aditya Chopra under their production banner Yash Raj Films. The film features Shahrukh Khan, Katrina Kaif and Anushka Sharma in the lead roles, making it the first film to pair Khan and Kaif and the second collaboration between Khan and Sharma after Rab Ne Bana Di Jodi. It is Yash Chopra's fourth film to feature Shahrukh Khan in the lead role and it marks his return as a director after eight years. Chopra's last film was Veer-Zaara in 2004.
The background score and soundtrack is composed by A.R. Rahman while the lyrics are penned by Gulzar. The film is scheduled to hit theaters on the six-day Diwali weekend which begins on November 13, 2012.

Cast

• Shahrukh Khan as Samar Anand

Khan plays a role spanning two life stages, one in his late twenties resembling that of his earlier performance Raj from Dilwale Dulhania Le Jayenge and the other at a more mature age as an introverted, composed, dutiful army officer in Ladakh.

• Katrina Kaif as Meera

Prior to the film's release, Kaif's role was described as "the archetypal Yash Chopra seductress, an unattainable beauty." She was reported to have put in a significant amount of work to make her character believable, and was helped by Khan, who had prior experience with the director. Kaif faced difficulty at times while filming in London due to the cold weather.

• Anushka Sharma as Akira

Anushka Sharma was reported to have been portraying the second female lead in the film. In an interview with a leading daily journal, Anushka stated, "I play a girl by the name Akira. She is a 21 year old who wants to work for the Discovery Channel and make documentaries. She is extremely ambitious and would do anything to make it big and realize her dreams." It was initially rumored that Sharma would be seen in an extended cameo appearance but this was refuted by the actress in the interview.

• Anupam Kher as Meera's Father

Kaif's father in the film. He stated in an interview that his role in the film was a cameo appearance.

• Rishi Kapoor as Samar's Father
• Neetu Singh as Samar's Mother

• Production

   Development

  In June 2011, Yash Raj Films released a statement announcing a new directorial venture by Yash Chopra which would coincide with the 50th anniversary of his career in Bollywood. The producers also announced that the film would release on the Diwali 2012 weekend.According to Chopra, the film was planned in early 2009 but he did not want Khan to work on any film other than his simultaneously. In an interview with The Telegraph he said, "My film is an emotional film. It is not comedy, action, escapism...This is what we call an internal film. There are only three characters [and] their emotions, happiness, sadness."
  He also stated that the film was untitled at that time, similar to his previous project Veer-Zaara which was named on the day of its submission to the Central Board of Film Certification. The producers had considered a variety of options for the title but were reportedly not satisfied with any of them. In September 2012, it was officially announced that the title of the movie was Jab Tak Hai Jaan. The title seeming to have been inspired from a song of a similar name from the 1975 hit film Sholay.
  
  

  Marketing

  A teaser trailer was released along with the theatrical release of Ek Tha Tiger as well as through the firm's official YouTube channel on August 15, 2012.The 1:30 minute clip showed glimpses of Yash Chopra's successful yet acclaimed directorial ventures and then highlighted his upcoming film. The trailer incorporated the preludes of the song Challa as the background music. Yet again, the film remained untitled as "A Yash Chopra Romance." The teaser crossed over one million views in less than three days.
  The main theatrical trailer of nearly 2:30 minutes featuring the film's title was released on September 20, 2012 through Yash Raj Film's official YouTube channel.It received a tremendous response on YouTube with a million views on the first day and 30,000 likes within a week, surpassing the record held by The Twilight Saga: Breaking Dawn – Part 2, making it the first film trailer in the world to achieve this number in such a short amount of time.
  After the success of the trailer, Yash Raj Films relied on releasing videos of songs as further promotional material on YouTube and Bollywood Hungama. Challa, Saans and Jiya Re were all well-received by the audience. The marketing of the film also involved public appearances by Katrina, Shahrukh and Anushka, as well as a Kaun Banega Crorepati episode dedicated to Jab Tak Hai Jaan.